A change of tack. Or a light bulb moment. Or even an epiphany …

One thing I have noticed over the last few months, and especially in the field at my time behind the counter at Jaycar (now in the past by the way as I finished up last week to spend more time here), is that readers – and people in general – want more of not what something does, but what it can do, and how to make it do it.

There is a subtle distinction here; a look at the piece I wrote yesterday about why I use drones is a signifier to that.

A drone flies yes, but in that process, how it can help the photographer / videographer is far more important. And telling THAT story has more value than any review describing technical specifications.

Similarly, I have the Loupedeck CT controller for many applications I use daily such as DaVinci Resolve, Cinema 4D and even in humble Google Chrome.

But HOW I use it, and the advantages / benefits it gives me are of much more interest than the fact it has a bunch of buttons, dials and a jog wheel you can program.

So, starting with the Loupedeck CT in the next day or so, stand by for a whole raft of stories that are “how you can use”, that includes details on ancillary products that can assist or fine tune those products.

If there is something you want to see reviewed so you have a better idea of whether it is worth your while to purchase it, let me know, and if I don’t have it, I’ll hunt it down from the vendor and do a story along these lines to hopefully assist.

Call or email me on either 0456952227 or david@auscamonline.com

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