Good Design Australia has today announced that Melbourne-based cinema-tech company, Blackmagic Design, has won the best in class award (product design – commercial and industrial) for its ATEM Mini live switcher.
The jury said,
“An innovative product that offers functionality at a sliver of competitor’s prices. To commercialise a product with such high level of quality and function for less than $300 dollars is quite extraordinary. In the wake of COVID-19, the world has had to re-invent the way we interact and communicate.
The design team has absorbed these challenges and developed an innovative product with widespread appeal. Key functions are emphasised for the purpose of a user “getting started” which will further drive adoption and the user-experience. A game-changer in line with new modes of distribution and media. Well done.”
Blackmagic Design is best known for its use in 90% of all Hollywood films and streaming TV Series such as A Star is Born, Bohemian Rhapsody, Avengers, Rocketman, Ozark, Game of Thrones, The Walking Dead and many more.
As a company leading true innovation in the film and technology space, Blackmagic Design’s ATEM Mini switcher received an incredible increase in demand and popularity during COVID-19 as the world looked to online streaming and new ways to broadcast content.
With the company’s ethos centred on democratising creativity, Blackmagic Design’s ATEM Mini switcher gives its users powerful broadcast quality content for a fraction of the price.