FUJIFILM Introduces the X-S10 Mirrorless Digital Camera

FUJIFILM Australia Pty Ltd has announced the launch of FUJIFILM X-S10 , the newest addition to the X Series family of compact and lightweight mirrorless digital cameras that deliver exceptional image quality. The X-S10 will be available in mid-November with a variety of lens kit options.

Equipped with top features, including the 26.1MP X-TransTM CMOS 4 sensor, the high-speed image processing engine, X-Processor 4and In-Body Image Stabilisation (IBIS), the X-S10 offers maximum functionality in a compact body.

The X-S10 is a perfect fit for anyone who needs a lightweight camera with professional features for both photos and videos. It offers something for everyone; the popular AUTO/SP (Scene Position) Mode automatically adjusts camera settings to produce stunning images without requiring users to make manual adjustments. The advanced video capabilities can produce both sharp 4K/30P 4:2:2 10-bit video and high-speed full-HD video at 240fps. The vari-angle LCD screen can be flipped forward by180 degrees, which is another feature to be enjoyed by everyone from photographers and film makers to vloggers and hobbyists.

Key features of the X-S10 include:

A newly developed, smaller IBIS for its compact body

The camera’s in-body image stabilisation (IBIS) mechanism is approximately 30 per cent smaller in volume and weight than the previous model1. Despite its small size of just 450g (1.21lb), the X- S10 delivers up to 6.0-stops2 of five-axis image stabilisation. It is also the first mid-range X Series camera to use a motion sensor retention mechanism, which is a mechanical shock absorber that prevents slight vibrations caused by the shutter unit. This adds another level of stability to ensure image clarity and resolution are maintained.

To further assist with hand-held stability, the X-S10 features a large, ergonomic magnesium-alloy grip, making it easier to keep the camera stable when it is paired with larger lenses. The design also features a magnesium-alloy front and top-plate to keep the body rigid and robust.

Legendary Film Simulations and updated AUTO functions for outstanding image quality

FUJIFILM Film Simulation modes were created to celebrate the history of photographic film by digitising some of the industry’s most iconic analog films. The X-S10 features 18 exclusive modes, including ETERNA Bleach Bypass, creating a beautiful, desaturated, high-contrast

The X-S10 offers an updated [AUTO / SP (Scene Position)] mode that automatically adjusts shooting settings according to the external environment, without requiring users to make manual adjustments. This feature allows users at any level to shoot landscapes with clarity and vivid colours, capture human portraits with beautiful skin tone and texture, and create evenly

Reliable AF and high-speed burst mode performance for important moments

By combining the X-S10’s high-speed AF and AF-tracking performance, which comes with the  X-TransTM CMOS 4 sensor’s 2.16 million phase detection pixels and X-Processor 4’s computing power, users can achieve quick and accurate autofocus results via focuses in as fast as 0.02 seconds and in some cases, even at -7.0 EV3.

The X-S10 is equipped with high-precision Tracking AF for moving subjects and Face / Eye AF function to track a subject’s face and eyes.

Blackout-free high-speed burst shooting4 of 8fps in the mechanical shutter and 30fps in the electronic shutter.

Vari-angle LCD monitor and viewfinder that supports three boost modes

The X-S10 has a vari-angle LCD monitor that can rotate up to 180 degrees, making it useful not only for capturing selfies, but also for taking stills and videos from various angles.

The viewfinder’s Live View function has three Boost modes available*, including Low Light Priority, Resolution Priority model and Frame Rate Priority.

Extensive video-recording functions

The X-S10 generates 4K video from the amount of data equivalent to 6K in order to ensure the footage is in high resolution with low noise. It supports the recording of 4K/30p 4:2:0 8-bit video on an SD card, and the outputting of 4K/30p 4:2:2 10-bit video via the HDMI port.

The X-S10 is also capable of high-speed full-HD recording at 240p, producing up to 10x slow- motion footage of a split-second motion of a fast-moving subject.

In addition to X-S10’s IBIS, its Digital Image Stabilisation (DIS) mode powerfully balances out any camera shake caused by movement of the user. The IS Mode Boost provides even better stabilisation, almost completely eliminating any shake when it is used from a fixed, hand-held position.

With a dedicated movie-recording button on its top-plate, X-S10 lets users start a recording video in the middle of creating still images. Exposure and focus settings are automatically recorded in AUTO mode5.

Pricing and Availability

Product name

Colour variation

Release date

Recommended retail price

Digital camera “FUJIFILM X-S10”












Mid-November 2020

$1749inc GST

Digital camera & lens kit “FUJIFILM X-S10”

“FUJINON Lens XC15-45mm F3.5-5.6 OIS PZ”


$1899inc GST





Digital camera & lens kit “FUJIFILM X-S10”

“FUJINON Lens XF16-80mm F4 R OIS WR”


$2649inc GST



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