New from Sony: Imaging Edge Webcam app.

I said a few weeks back that only a handful of months ago, webcams were almost sneered at as being somewhat “inferior” to “proper” cameras.

Then the BeerVirus™ hit and now EVERYONE wants in on the webcam action with new specialist cameras released from a multitude of vendors trying to cash in on the action.

One of the first was Sony with the ZV-1 (which we STILL haven’t seen) and today, the company launched Imaging Edge Webcam software – which is a freebie and works across a broad spectrum of models turning them via USB connectivity into webcams.

Acxcording to Jun Yoon who is Sony’s Australian head of digital imaging, “‘Imaging Edge Webcam’ allows users to live stream and video conference in one easy step, while also taking full advantage of Sony’s advanced imaging technology such as industry-leading autofocus, high resolution picture quality and additional unique features of each compatible camera.”

‘Imaging Edge Webcam’ is compatible with 35 Sony camera models including: Alpha 9 II, Alpha 9, Alpha 7R IV, Alpha 7R III, Alpha 7R II, Alpha 7S II, Alpha 7S, Alpha 7 III, Alpha 7 II, Alpha 6600, Alpha 6400, Alpha 6100, RX100 VII, RX100 VI, RX0 II, RX0, vlog camera ZV-1 and more1. The newly announced Alpha 7S III is compatible as well.

You can download the software at

Be aware, that there is no “app” per se. All the setup and configuration is done on the camera itself and the downloaded app is simply acting as a conduit between the camera, the USB port and whatever software you use for videoconferencing / web cam-ing etc such as Skype, Zoom, Logitech Capture, XSplit etc.

The instructioons for using Imaging Edge webcam can be found here.


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