Obligatory Apple Press Release on New iMac

The following is the unedited press release received overnight. Forgive my cynicism, but I thought the over usage of “stunning” and “gorgeous” as well as describing an item almost as if it was a person (omitting “the” in front of product names for example) had died just after the original iMac was described as “cute and cuddly”.

But that’s just me.

The Press Release

Apple today introduced an all-new iMac featuring a much more compact and remarkably thin design, enabled by the M1 chip. The new iMac offers powerful performance in a design that’s just 11.5 millimetres thin, with a striking side profile that practically disappears. Available in an array of vibrant colours to match a user’s personal style and brighten any space, iMac features a 24-inch 4.5K Retina display with 11.3 million pixels, 500 nits of brightness, and over a billion colours, delivering a brilliant and vivid viewing experience.

The new iMac also includes a 1080p FaceTime HD camera, studio-quality mics, and a six-speaker sound system — the best camera and audio ever in a Mac. Also, Touch ID comes to iMac for the first time, making it easier than ever to securely log in, make purchases with Apple Pay, or switch user profiles with the touch of a finger. Combining the power and performance of M1 and macOS Big Sur, apps launch with blazing speed, everyday tasks feel incredibly fast and fluid, and demanding workloads like editing 4K video and working with huge images are faster than ever. The new iMac joins the incredible family of Mac models powered by M1, including MacBook Air, 13-inch MacBook Pro, and Mac mini, marking another step forward in Apple’s transition to Apple silicon. iMac is the most personal, powerful, capable, and fun it has ever been, and customers can order it beginning Friday, 30 April. iMac will be available in the second half of May.

M1 is a gigantic leap forward for the Mac, and today we’re excited to introduce the all-new iMac, the first Mac designed around the breakthrough M1 chip,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “With its striking design in seven stunning colours, its immersive 4.5K Retina display, the best camera, mics, and speakers ever in a Mac, and Touch ID, combined with the amazing performance of M1 and the power of macOS Big Sur, the new iMac takes everything people love about iMac to an entirely new level.”

All-New Design Enabled by M1

Completely reinventing one of the world’s most iconic computers, the new iMac features a thinner and more compact design that is remarkable from every angle. Enabled by the system-on-chip architecture and amazing power efficiency of M1, the logic board and thermals are dramatically consolidated and reduced in size compared to the previous generation’s, allowing the side profile of iMac to practically disappear. The much more compact design reduces the volume of iMac by 50 per cent,1 allowing it to take up less space and fit easily in even more places.

With an array of colours — green, yellow, orange, pink, purple, blue, and silver — the new iMac design personalises and elevates any space unlike any other computer. iMac features softer colours and thinner borders on the front to allow users to focus on their content, while the back pops in bold, saturated colour. To complete the simplified design, iMac comes with a new power connector that attaches magnetically and a beautifully woven 2-meter-long colour-matched cable.

Gorgeous 24-Inch 4.5K Retina Display

iMac has always been about its best-in-class display. The new iMac features an expansive 24-inch 4.5K Retina display2 with narrower borders and 11.3 million pixels. With a P3 wide colour gamut and over a billion colours, plus 500 nits of brightness, images are vivid and more brilliant. This new display also features True Tone technology, which automatically adjusts the colour temperature as the environment changes for a more natural viewing experience. In addition, the 4.5K Retina display on the new iMac has an industry-leading anti-reflective coating for greater comfort and readability.

Breakthrough Performance of M1 Comes to iMac

With the power and performance of M1 and macOS Big Sur, the new iMac instantly wakes from sleep, everyday tasks feel faster and more fluid, and apps launch with amazing speed. In Safari, users can browse even faster and run hundreds of tabs at once, and in Photos, users can fly through edits to their images. With Apple Arcade, they can enjoy exclusive games while on the large iMac display, and users can also run a variety of iPhone and iPad apps right on their iMac without breaking their workflow. macOS also delivers powerful iCloud and Continuity features that enable users to work seamlessly across their iMac, iPhone, and other Apple devices.

The new iMac offers the ultimate macOS Big Sur experience. Its refined design brings a new level of power and beauty to the Mac, and allows users to experience the spacious 24-inch 4.5K Retina display to the fullest. macOS Big Sur puts more controls at users’ fingertips and is packed with enhancements to key apps including Safari, Messages, and Maps.

The powerful 8-core CPU in M1 features the fastest CPU core in low-power silicon.3 And the 8-core GPU features the fastest integrated graphics in a personal computer.4 When combined with its high efficiency, unified memory architecture, and the 16-core Apple Neural Engine, the new iMac delivers powerful performance when compared to standard models of the 21.5-inch iMac, including:

  • Up to 85 per cent faster CPU performance, so users can export their favourite video project in iMovie faster than ever, easily work with massive 100-megapixel photos in Lightroom, and compile new apps in Xcode in a fraction of the time.
  • Up to 2x faster GPU performance for certain apps like Affinity Photo and Photoshop, and up to 50 per cent faster than the most powerful discrete graphics in the fastest 21.5-inch iMac, allowing users to render edits in real time or add complex filters to their photos in a snap.
  • The ability to edit up to five streams of 4K footage, or one stream of 8K footage,5 without dropping a frame in Final Cut Pro.
  • Up to 3x faster machine learning in apps that leverage the 16-core Neural Engine in M1.6

Best Camera, Mics, and Speakers Ever in a Mac

iMac features a 1080p FaceTime HD camera — the best ever in a Mac — which delivers high-quality video and great performance in low light. iMac also takes advantage of the image signal processor in the M1 chip and the Neural Engine, enhancing camera image quality with better noise reduction, greater dynamic range, and improved auto exposure and white balance. So whether connecting with family or on a video call while working from home, users will always look their best.

To complement the camera, the new iMac features a studio-quality three-microphone array for clearer calls and voice recordings, the best ever in a Mac. The mics are positioned to reduce feedback from the rest of the system, while directional beamforming allows them to better ignore background noise and focus on a user’s voice. As a result, conversations are more natural and recordings are crystal clear.

The new iMac also features the best sound system ever in a Mac. It has two pairs of force-cancelling woofers placed side by side for an impressive bass response, while reducing unintended vibrations. Each pair is balanced with a high-performance tweeter. The result is a six-speaker sound system that produces amassive sound stage with strong, articulate bass and crystal-clear mids and highs. All of these speaker innovations, coupled with advanced algorithms, enable iMac to support spatial audio when video with Dolby Atmos. Together with its beautiful 4.5K Retina display, iMac transforms any space into an incredible movie-watching experience.

Be the first to comment

Start a conversation! Leave a comment here :)

This site uses Akismet to reduce spam. Learn how your comment data is processed.