The initial problem I see with Adobe Rush is simply this; why would I buy a program such as this with its limitations, when you can get something such as Vegas Movie Studio which has way more functionality for less – and own it outright.
Or similar products from Corel or even Adobe Premiere Elements?
Of course the answer is that unlike these apps, Adobe Rush works across a number of platforms – iOS Mac, Android and Windows to be exact, so you can edit your footage and sync it to the Adobe Cloud on whatever device you happen to have with you.
This also means that whenever a change is made, syncing is automatically applied to the saved version and therefore reflected on all other devices you have Rush installed on.
Personally, I don’t relish editing video on a smartphone screen, but for the Social Media Warriors out there, this stuff is now second nature. (I once tried to read a book using the Kindle App on my Samsung Galaxy 7 while waiting for a Dr appointment and had a headache within minutes).
The functionality is an issue if you are used to a fully featured NLE of course, and while you do get access to edit- ing, colour, audio and motion graphics tools, you’d never suggest in a million years these replace your desktop NLE.
There are built in templates you can call on to remove a lot of the donkey work associated with setting up videos (Adobe Stock provides even more) and you can customise these templates to accommodate your own look and feel for your videos.
There is no difference between the desktop and “mobile” versions of Rush meaning only one tool need be learned.
To learn Rush, when first starting the application there is an interactive walk through to get you quickly up to speed. This shows you the basics of capturing, importing, editing, correcting and up- loading to social media. To aid in this, Rush does supply automatic orientation for the correct aspect ratio for the various social media environments.
It also covers recording an audio voice over directly inside the app – important for you Social Media types.
I’d suggest the average person should be comfortable with using Rush prob- ably within 20 minutes tops.
Starting the App
Subsequent openings of Rush show you a desktop with all your projects as thumbnails that are synched (you can turn off synching by the way). To start a new project, you click a create project button and a media browser opens let- ting you select the media for this pro- ject. Media includes video, images and audio. For best results, add the media in the order you want to use them as this is how they will appear initially in the time- line.
You can reorder clips later, but this does save time, and force you to think a little about the flow of the video beforehand – not a bad thing in my opinion.
Other elements can then be added such as titles, voice over and other media such as music. There is a semblance of a bin system – albeit only one – showing all the media in the project and this can be opened and closed at will.
A preview window does as it suggests, letting you scrub through the video as per expected and also use standard playback controls. Full screen playback is available if you wish and you can also switch aspect ratio playback. If you get stuck, pop up tips appear over each control.
As mentioned, editing is basic but functional. Clips can be cut, lengthened or shortened, deleted and moved easily. Automatically on is a pseudo Ripple Edit system filling gaps as clips are edited. Clips can be cropped, the position changed or rotation altered. If required, the timeline can be zoomed in or out of.
Transitions can be added from a library as can colour presets a la Instagram.
Audio can be edited separately from video. A neat touch is that the type of audio is automatically detected such as music or voice and an icon shows this. Volume control is available as is auto ducking for music.
Rush supports up to four video tracks and three video tracks by the way.
You can create your own title manually or choose from a library. For your own, it is a simple free form system allowing font and style, change of size, spacing and colour or stroke and positioning and orientation.
Templates are simply dropped onto a track and modified accordingly with all the same functionality as free form.
Built in sharing tools are in Rush for You- Tube, Facebook, Instagram and Be- hance. Adobe says they will be adding more. You detail your login and pass- word for each system and define the playlist to add videos to, titles, description and keywords / Tags.
You can allow Rush to choose the thumbnail for a video or you can define it yourself.
Once done, simply click the export but- ton and the rest is done for you. You can preview before sending if you wish.
Integration with Premiere Pro
If you have Premiere Pro 2019 or later, you can open a Rush project directly. You need to be connected to the internet for this and ensure Rush has the “Sync” option turned on.
The full functionality of Premiere Pro is then available to you, for example speed ramping, adjustment layers, how- ever, this is a one-way street. You can- not then export back to Rush meaning this is only really useful to perhaps use Rush “on the go” to create rough cuts and then use Premiere Pro as a finishing tool.
It’s not a bad idea by any stretch, as long as I mentioned at the start, you are happy video editing on a small screen (although these days tablet screens are getting up there to laptop size).
I played with Rush on a Microsoft Surface Go, and in this regard, it was quite usable.
If you think Rush is going to be a cheap way of getting a featured NLE, you are wrong. It has its place and in this area, it does what it does very well, and far better than its predecessor Clip.
If you are already an Adobe Creative Cloud subscriber, the costs are negligible, but to join CC just to get Rush puts it out of the MCG. On the iOS platform you have iMovie from Apple which is free and can achieve much of what Rush does, and as I say, on the Windows platform, any number of programs will come out much cheaper.
But if you NEED to be able to edit on an Android device, or just have to have the social media functionality on the fly and are prepared to be locked into the Adobe ecosystem accordingly, then go for it.
Rush does the what it says on the tin and can only get better.
For more information and a trial down- load, go to https://www.adobe.com/ products/premiere-rush.html