Adobe Announces Expansion of Creative Cloud

Adobe has announced at Adobe MAX the expansion of collaboration tools within Adobe Creative Cloud and Document Cloud, enabling new workflows that will empower creators to meet ever-growing content demands across multiple platforms. Content now fuels the global economy, and the rise of remote work means more content is being created by distributed teams, making seamless collaboration critical to delivering content with speed and scale.

According to a recent Adobe study, more than 165 million people have joined the Creator Economy since 2020, and roughly one in four people are contributing photography, videography, creative writing and other digital content. As many creators now have the flexibility to work remotely, they expect their tools to enable collaboration with their stakeholders and organizations, whether they are in the same room or halfway across the world.

“Creativity today is a team sport. To deliver a successful project on deadline, a team needs to share everything from creative inspiration to assets to feedback,” said Scott Belsky, chief product officer and executive vice president, Creative Cloud at Adobe. “The innovations we’re announcing today enable seamless collaboration throughout the creative process.”

Photoshop and Illustrator Introduce New Share for Review Collaboration Capabilities

Incorporating stakeholder feedback is key to delivering successful projects, and designers want to easily and seamlessly manage what they share with stakeholders during the review process. Now available in beta for Adobe Photoshop and Illustrator, Share for Review (beta) eliminates the tedium and inefficiency of the review and feedback process while providing creators with full control over what they share and with whom:

  • Share for Review allows creators to share a version-specific link to a Photoshop or Illustrator file, then see reviewers’ comments and conversations automatically flow back into their app, eliminating the need to juggle between tools to address feedback.
  • Creative teams can use Share for Review to complete work faster and with greater creative control, deciding which version of a file to share and when to push changes.
  • Collaborators do not need to sign up or sign in to comment.
  • Reviewers can highlight, pin and make comments on specific parts of images or illustrations.

Adobe Previews World’s First Camera to Cloud Integration With RED and Fujifilm

Now used globally by more than 5,000 productions, Adobe Camera to Cloud (powered by ignited the transition from external drives to cloud-based camera workflows, and fundamentally changed the way video is created. Today, Adobe is previewing new Camera to Cloud integrations built into RED Digital Cinema’s V-RAPTOR and V-RAPTOR XL camera systems and Fujifilm’s X-H2S mirrorless digital cameras to further revolutionize collaboration in production workflows.

Adobe’s first-to-market Camera to Cloud technology enables production teams to automatically transfer media from the production set to the cloud, letting the post-production team start work on the footage immediately. The newly announced Adobe Camera to Cloud integrations further streamline the process by transferring media directly from cameras to organized folder structures, without the need for intermediate devices, saving both production costs and time. This new in-camera evolution is anticipated to become a standard within the next decade.

“The RED team is proud to build on our history of working with, becoming the first cinema camera company to bring this groundbreaking advancement to the filmmaking community,” said Jarred Land, president and co-owner of RED Digital Cinema. “As we introduce this technology to deliver direct RAW and proxy files directly to edit via the cloud, we are excited for users to start unlocking the benefits that cloud collaboration can bring to productions at all levels.”

“Natively integrating Adobe’s Camera to Cloud with Fujifilm’s X-H2S mirrorless cameras removes a huge time barrier between production and post for photographers and videographers,” said Masato Yamamoto, general manager, Imaging Solutions Div. at FUJIFILM Corporation. “It’s not just ground-breaking, it’s game changing. We’re honored to bring this technology to mirrorless digital camera users around the world, and we’re excited to see what comes next.”

More PDF Collaboration and Productivity

PDF has been the standard for document-based collaboration for decades. Over the last year alone, users opened 50% of PDFs in Acrobat on mobile and web devices than the year prior and Adobe processed over eight billion digital signatures. Today, Adobe is announcing improvements to how users collaborate in digital documents, including an all-new viewer that streamlines access to Acrobat tools for collaboratively creating, editing, e-signing and reviewing PDFs, plus Core Accessibility enhancements, including Read out Loud and High Contrast support, that will enable more team members to comfortably participate in collaborative projects.

As interest in virtual work and the opportunity to leverage virtual and augmented reality to improve collaboration continues to expand, Adobe is developing Acrobat for Meta Quest, enabling users to fully use PDF documents within virtual and augmented productivity spaces. In addition to enabling PDF viewing, editing, converting, compressing and sharing, Acrobat for Meta Quest will support collaboration through commenting, highlighting and drawing – the same Acrobat features people love on the web are coming next year to immersive mixed reality.

The newly announced features and integrations add to Adobe’s powerful existing collaboration features and tools, including:

  • for Creative Cloud, the industry’s first post-production review and approval workflow directly integrated with Premiere Pro and After Effects, which allows key stakeholders (editors, producers, agencies and clients) to collaborate seamlessly in the cloud, reaching final approval faster and easier than before.
  • Invite to Edit for Photoshop and Illustrator, allowing users to save time and maximize efficiency by co-editing and commenting on Photoshop and Illustrator live cloud documents directly within the app.
  • Microsoft Teams Integrations for Adobe Document Cloud, the next milestone in advancing modern documents is the only integration of its kind for sending documents and creating e-signatures without leaving Teams.
  • Collaborate across teams or across the globe, with Adobe Workfront. Teams and stakeholders can work seamlessly together to plan, produce and deliver projects in real time, whether they are across the office or across the ocean.

Adobe Updates to Creative Cloud Apps

Today, Adobe announced updates across Creative Cloud apps, including Fresco, Substance 3D Collection and Mixamo, Premiere Pro, After Effects and Character Animator. These updates help streamline creatives’ workflows and launches brand new integrations with popular 3D tool, Blender. Full updates include:

  • Adobe Fresco: Edit non-destructively with Adjustment Layers, perfectly place items with Graph Grids and the Precision panel, expanded preferences with custom Settings Panel, and masking support in iPad and Windows. Also new in Windows: in-app discoverable brush libraries by Kyle T. Webster.
  • Adobe Substance 3D Collection & Mixamo: Introducing a new Blender Plug-Ins for Substance 3D and Mixamo Auto-Control Rig for richer 3D and AR content creation – streamlining workflows for 3D artists across 3D artists across gaming, VFX, animation, product design and more.
  • Premiere Pro: With Speech to Text, Premiere Pro is the only NLE offering an integrated and automated workflow for creating transcripts and captions – included at no additional cost with a Premiere Pro or Creative Cloud all apps subscription.
  • After Effects: New Multi-Frame Rendering features are now available in public Beta, including faster previews and renders, a reimagined render queue and more to make the workflow even faster.
  • Additional Video Updates: Premiere Pro and Character Animator shipping with native support for M1-powered Macs, improved titling and caption styling tools in Essential Graphics Panel, upgrade Legacy Titles into Source Graphics, optimized Scene Edit Detection in Premiere Pro, Puppet Maker and Body Tracker in public Beta for Character Animator.

For additional details, please visit:

More Adobe Updates

Today, Adobe has released new features and performance updates across Creative Cloud video and audio tools that enhance collaboration, improve workflows, and boost performance. 

The May release features notable updates to Audition that gives users more speed and power to match the growing demand for audio content, from podcasts to audio books, as audio becomes an increasingly core part of digital experiences. The new Audition features in this release include:  

  • Audition on Apple M1 – Audition now runs natively on Apple M1 systems providing improved performance for recording and mixing high-quality audio content such as podcasts, broadcast, sound design, audio restoration, and more. 
  • Loudness Meter (also in Premiere Pro) – Provides industry standard ITU-based loudness monitoring for broadcast, podcast, and streaming media content. Presets support common regional loudness requirements, like EBU for Europe or ATSC for the Americas, while new presets ensure compatibility with online destinations, such as Spotify, Apple Podcasts, Netflix, and YouTube.
  • Strip Silence – A highly-requested feature that allows users to identify and remove silent or inactive regions in recorded clips, without losing synchronization in multitrack audio. This feature is extremely helpful for cleaning up voice recording, interviews, and preparing multi-track edits, such as podcasts or audio documentary content.

  Additionally, Adobe is continuing to enhance workflows in Premiere Pro with the addition of: 

  • Text Gradients – Text gradients are now part of the modern titling tools in Premiere Pro. Apply gradients to text in the Essential Graphics panel to add sheen to letters or colorful effects for text and titles.
  • Label Colors for Captions – Caption items in the Captions track now have the same label color options as other items on the timeline.
  • Improved Caption trimming – Caption items are linked to their associated video and audio clips, making it easier to fine-tune edits and keep everything in sync on the Timeline.

 The May release will also include performance improvements for Canon XF HEVC and support for DirectX12 display technology on Windows. 

Adobe MAX 2020 registrations now open.

Registrations for Adobe MAX 2020 are now open and free for all.

Touted as the world’s biggest creativity conference, Adobe MAX will take place virtually October 20 – 22nd, and will feature notable creative luminaries and celebrity speakers such as Academy Award-winning filmmaker Ava DuVernay, leading actor Keanu Reeves, renowned photographer Annie Leibovitz and recording artist Tyler; keynotes, technology Sneaks and presentations on the latest innovations across Adobe Creative Cloud; collaborative art projects and challenges; virtual networking opportunities for creatives across the globe; and of course, hundreds of live and on-demand learning sessions for all skill levels.

The best and brightest are joining in for an engaging digital experience, determined to provide comedic relief, professional expertise, and creative inspiration for you during your MAX journey.

Adobe say they are planning a unique immersive event that stays true to the MAX spirit of mind-blowing creativity and inspiration.

If you’re interested you can complete your registration for MAX here

Updates to Adobe Creative Cloud Apps

Every year Adobe has its annual MAX conference and this year, it has started with a bang with some updates for the Creative Cloud suite made immediately available to subscribers.

The apps affected are Premiere Pro, After Effects, Audition, Character Animator and Rush.

Premiere Pro

In Premiere Pro, the new Auto Frame feature lets you deliver multiple formats from vertical to 4K to smaller or even custom sizes using Adobe’s Sensei AI technology. The system finds the point of interest of the shot and centres it.  If AI doesn’t exactly do the job to your satisfaction, “non-artificial”intelligence can kick in to allow manual reframing.

There are also improvements to layers workflows, ProRes HDR speed, and time remapping up to a massive 20,000X, plus the ability to increase audio gain up to +15db. HDR10 metadata export controls have also been added.

After Effects

Speed has always been an issue with After Effects and Adobe has finally countered with real time playback of cached content, faster shapes and faster content-aware fill for video. Additionally, there are enhancements to the expressions system, and better control over motion graphics. Other “engine” tweaks have been added to further improve speed.

Rush, Audition and Character Animator

Not a great deal to see here, primarily that the current social media darling, TikTok, has been added to the sharing engine of Rush, Audition has speed and workflow improvements and Character Animator has been supplied with scene cameras and animation tools.

Adobe Updates New Creative Cloud Apps for Video and Audio

Ahead of the 2019 NAB Show, Adobe has announced performance updates and new innovations for video and audio tools in Adobe Creative Cloud they say will improve efficiency in video production.

The new features include Content-Aware Fill for video, powered by Adobe Sensei, the company’s artificial intelligence (AI) and machine learning technology, along with new capabilities for titles and graphics, crafting animations, refining audio mixing, and organising and preparing project media. Some of the hundreds of performance improvements include faster Mask Tracking for effects and color workflows, dual GPU optimisation and improved hardware acceleration for HEVC and H.264 formats in Premiere Pro. In After Effects, enhancements include GPU-accelerated effects, such as Change Color and Roughen Edges.

Smarter Tools for Richer Storytelling

Attendees at this year’s NAB Show can get a closer look at the newly available features and hear from industry experts at the Adobe booth (#SL5610, South Hall in the Las Vegas Convention Center) and at over 100 partner booths from April 8–11. Tune in to Facebook Live with Jason Levine on April 4 at 9 a.m. PST to hear about what’s new.

New features in today’s release enable users to:

  • Remove unwanted objects automatically with Content-Aware Fill in After Effects—Formerly Project Cloak,Content-Aware Fill for video is powered by Adobe Sensei and automates the process of removing visual elements like boom mics, signs, logos and even people from footage, saving hours of tedious manual work.
  • Organise and storyboard your media in the Freeform Project panel in Premiere Pro—Arrange assets visually and save layouts for shot selects, production tasks, brainstorming story ideas, and assembly edits.
  • Design with precision and consistency with Rulers and Guides Work with familiar Adobe design tools inside Premiere Pro, making it easier to align titling, animate effects, and ensure consistency across deliverables.
  • Polish audio easily and efficiently with Punch and Roll in Audition—The new feature provides efficient production workflows in both Waveform and Multitrack for longform recording, including voiceover and audiobook creators.
  • Surprise viewers in Twitch Live-Streaming Triggers with Character Animator Extension—Livestream performances are enhanced where audiences engage with characters in real-time with on-the-fly costume changes, impromptu dance moves, and signature gestures and poses—a new way to interact and even monetise using Bits to trigger actions.
  • Generate an audio mix with Auto Ducking for ambient sound in Audition and Premiere Pro—Powered by Adobe Sensei, Auto Ducking now allows for dynamic adjustments to ambient sounds against spoken dialogue. Keyframed adjustments can be manually fine-tuned to retain creative control over a mix.
  • Add visual varietyAdobe Stock now offers an extensive collection of 10 million professional-quality, curated, royalty-free HD and 4K video footage and Motion Graphics templates from leading agencies and independent editors to use for editorial content, establishing shots or filling gaps in a project.
  • From shoot to showtimePremiere Rush, introduced late last year, offers an efficient mobile-to-desktop workflow integrated with Premiere Pro for on-the-go editing and video assembly. Built-in camera functionality in Premiere Rush helps you take pro-quality video on your mobile devices.

Pricing and Availability

The new features for Adobe Creative Cloud announced at NAB are now available with the latest version of Creative Cloud. For more information on pricing, visit Multiple subscription plans for Adobe Stock are available at

Full Photoshop for the Apple iPad? Apparently in October say “Sources”…

We have always maintained that the iPad (I refuse to simply call it “iPad” without the “the” – same for THE iPhone) is a beast designed for consuming data, not creating it.

The same goes for Android based tablets by the way in my view.

But Adobe apparently thinks differently and rumours abound that the full Adobe Creative Suite will be ported by 2019, starting with the venerable Photoshop in October of this year (presumably announced at the annual Adobe MAX conference).

Of course this will not hurt subscription sales one bit, and indeed should boost them hugely.

Adobe Creative Cloud CPO Scott Belsky confirmed the development of a cross-platform Photoshop (and other Creative Cloud apps) to Bloomberg without providing a timeframe, saying: “My aspiration is to get these on the market as soon as possible. There’s a lot required to take a product as sophisticated and powerful as Photoshop and make that work on a modern device like the iPad.

Of course, having full Photoshop would bring the iPad more in line with Microsoft’s Surface, which runs full Windows 10 and can already the desktop version of Photoshop. The fact that even iPad Pro tablets only run iOS  has limited the iPad’s potential for photography professionals.

It will be an interesting scenario and I look forward to seeing the outcome. I for one do not relish the thought of a small screen and stylus operated editing of video. Images may work. We’ll see…